Article 1549

Title of the article

RELATIONSHIP MARKETING CONCEPT IN NETWORK BUSINESS CAPITAL MANAGEMENT

Authors

Sherstobitova Tatyana Ivanovna, Candidate of economic sciences, associate professor, sub-department
of marketing, Penza State University, tat13392520@ yandex.ru; penzamarketing@mail.ru

Index UDK

338.5

Abstract

The article touches upon the problem of network capital management of an enterprise. The author gives a definition of network capital, examines its possibilities and preconditions of its formation. It is suggested to use the concept of relationship marketing as a tool for analysis and optimization of network capital.

Key words

interaction, network capital, relationship marketing, formation & optimization of network capital.

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Дата создания: 09.09.2014 15:57
Дата обновления: 10.09.2014 09:55