|Title of the article||
RELATIONSHIP MARKETING CONCEPT IN NETWORK BUSINESS CAPITAL MANAGEMENT
Sherstobitova Tatyana Ivanovna, Candidate of economic sciences, associate professor, sub-department
The article touches upon the problem of network capital management of an enterprise. The author gives a definition of network capital, examines its possibilities and preconditions of its formation. It is suggested to use the concept of relationship marketing as a tool for analysis and optimization of network capital.
interaction, network capital, relationship marketing, formation & optimization of network capital.
Дата обновления: 10.09.2014 09:55